The Psychology of Signage: How Color and Design Affect Customer Perception

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Psychology plays a big role in what makes us stop and look at a sign, enter a store, or keep walking. Signs are designed to capture our attention and communicate a message, and the way they do that can have a big impact on how we perceive a business. We’re seeing a lot of people … Read more

The Benefits of Digital Signage: Why You Should Incorporate It Into Your Marketing Strategy

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If you’re like most business owners, you’re always looking for new and innovative ways to market your company. You may have heard of digital signage and its many benefits, but are still unsure if it’s the right marketing strategy for you. Many businesses are beginning to adopt this technology as a way to reach more … Read more

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